For this project, I partnered with Conscious Core, a Pilates club that offers outdoor classes near the ocean, to create a website and branding that truly reflect their unique approach to wellness. The goal was to capture the serene yet revitalizing energy of their practice, which combines Pilates, breathwork, and meditation in a calming, natural setting. Drawing inspiration from the ocean and sand, I designed a brand identity featuring soft blue and beige tones to evoke a sense of freedom, peace, and balance. The website was crafted to be visually appealing, user-friendly, and fully aligned with Conscious Core’s mission of promoting mindfulness and holistic wellness. The result is a seamless online experience that mirrors the tranquility and vitality of the in-person classes.